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Blockchain is a digital system that provides greater security on the internet. It helps to record information so that unknown people do not have access to the data, and that for the same reason it will make it difficult to hack or deceive the system. The blockchain benefits marketing in many ways and its technology will improve transparency in the […]
"It is no longer enough to satisfy customers, you have to be delighted" —Philip Kotler Starting a business from the business model implies, to a large extent, starting from scratch. This can be very intimidating, especially if we pay attention to other established companies within our line of business. Compared with them, it is necessary to identify […]
There has been an increase in online purchases during 2020, due to known factors such as the pandemic, social distancing and the closures of commercial establishments, so today it is more effective to have a digital sales strategy for your business. Customers now enter your business […]
Studies have shown that to enhance the performance of employees in a company, a more effective way is to provide them with technological resources. Today, to go hand in hand with the speed of technology, all mechanisms are required to act as quickly, organize better and thus be able to make decisions. […]
The last few months have been difficult for all of us, the world has gone through difficult times and, as always, leaders in different sectors have stood out, leaders that we take as an example to motivate and follow. Emotional and social competence serve as essential components of effective leadership, particularly the type of business leadership […]
Leadership must be conscientious, continuous and courageous to overcome a crisis and lead people with kindness. By leading a team of enthusiastic fans and supporting them to stay focused, you will see practices that contribute to productivity and collaboration of team effectiveness. Here are eight ways to lead teams, virtual […]
Encourage an orderly, innovative environment, prioritize and filter proposals. Lead your business to success! Do you know where the next great idea for your business might come from? From an employee, a client, suppliers or even a stranger. Everyone involved in your business can drive innovation. Make sure that the […]
Stay positive: It sounds easy to say, but it takes effort to do it. Performing this exercise requires practice, negativity is all around us and more lately, but if we focus on seeing the bad, we will not be able to appreciate the little things or details that can make your day better. The strongest are those who can see […]