SMEs and the Imminent Digitization

In Mexico there are four million 169 thousand 677 micro, small and medium enterprises (MSMEs). Discounting the micro, the vast majority, there are only 111 thousand 958 small and medium, according to the National Institute of Statistics and Geography (Inegi). The Mexican Association of Online Sales (AMVO) conducted a study revealing that only three out of ten SMEs make digital sales. Based on this concept and due to the recent events in which we have been involved as a society, we invite you to delve into solutions that interest you for your small or medium-sized company. Digital solutions for your company to stand out in the hyperconnected and globalized world in which we currently live, developing and growing your project by entering it into the digital world is an almost fundamental tool, always looking beyond the ordinary, always going the extra mile and working for stand out from the rest, put aside excuses such as lack of technological knowledge, and fear. Let's not take digitization as an option but as an opportunity, selling online is a great plus that you can reflect in your business, it will not only open you to new markets but it will also attract new potential customers who will see you while they are browsing the internet. Digitization in complicated times The importance of digitizing your company or business is practically fundamental, we go through difficult situations and now more than ever we can say that occupying a space online is not so much about winning but not losing. The human being is prepared for constant change, but let's not see this as a simple change, but as an improvement, all changes are for the better if we know how to handle them and entering your business into digital media is no exception.

We have time to adapt, the market is increasingly demanding and the era of digitization is necessary, we do not need to go through extreme situations to realize where we have to grow, it has become essential to have online platforms to continue generating business, the tools are there, it's time to act! There are platforms that help us step by step, and you can start small, slowly but surely. Prevent your business from weakening, optimize resources in the hands of online marketing tools: Social Networks, SEO, e-mail marketing among others, also consider the option of hiring a marketing agency or a communication expert if you are willing to play in the major leagues, if not, you can always start from the basics, like running your own Facebook page, or why not? a business Instagram. It is about having the necessary tools to keep your company active in crisis situations and that it operates as "normally" as possible, the worst is over and it leaves us with a great lesson, definitely be present on the internet and active in social networks can save your company from being one more to being the most visible.