Panorama of eCommerce for 2019 in Mexico

Mexico is considered the second country in Latin America that leads the list of countries that have grown in electronic commerce. This year, electronic commerce will innovate thanks to Artificial Intelligence - AI, therefore, the projection of eCommerce is in an acceleration stage, added to the sector of the population most present on the Internet, the consumption of millennials and generation Z.

In Mexico, online purchases increased considerably, 85% of Internet users have made payments for services or purchases of products online during the last 12 months, additionally the digital user tends to use the mobile device.

As time goes by, the Mexican population bets on electronic commerce because they know that they will find what they are looking for there. The industries that lead electronic commerce in Mexico are fashion and electronics.

The growth of eCommerce has been exponential, if compared to figures from 2009-2010, only in the period of 2016-2017 online sales increased to more than 300 thousand million pesos. In 2018, eCommerce contributed 11.9% of total retail sales worldwide, and it is expected that by 2021 17.5% of total retail sales will come from electronic commerce.

Today we also see how competition has increased and marketing is more sophisticated, so the need to optimize payment methods is more and more latent. According to the Washington Post, 70% of people believe that mobile payments will overtake cash and cards by 2030. Therefore, online merchants must continue to refine their payment methods in 2019 if they want to stay current and competitive.

This 2019 marketplaces will consolidate their leadership added to one of the most solid digital trends, chatbots, since they have become a really effective tool in terms of personalized customer service. It is estimated that by 2020 more than 80% of user interactions will be in this way.

Chatbots as a result of artificial intelligence answer questions from users and are capable of replicating human interactions while still offering a personalized service, allowing them to deal with automation processes; and added to BigData they can optimize online commerce, helping to understand the user, understand the demand and the market.