Leaders also talk to the body

In a meeting, what we say is not the only thing we communicate, since our image and body movements also send signals to our interlocutors.

93 percent of our messages are transmitted non-verbally and only 7 percent through verbal communication. 
Renata Roa, an image consultant specializing in physical image, points out that the posture and dress of a leader they are very important to transmit the message that he wants.

"The nonverbal language of a leader has to do with your outfit,with his body language, but it goes much further than that, we must remember that everything that does not speak screams, and about that reality everything that does not speak about us will then be unconsciously giving messages to our receivers, ”he said.

He explained that sometimes we give a lot of importance to the substance but neglect the form, this does not mean that a good message should not be had, but to reinforce it, one should also have a good image, that is, an efficient way to make your interlocutors buy more from you and follow you more as a leader.

“The form will always help to sell, the non-verbal has to do with clothing, with spaces, what happens if you put the bag on the other side of the chair, it has to do with the tone of voice, with the speed with the one that is spoken, with the volume, with the smell, everything that is not spoken”.

Via: elfinanciero.com