7 tips for your e-Commerce keep on succeeding
July 7th, 2021
Since the health contingency began in 2020, we have seen how all companies had to change or accelerate their business strategies, thinking of efficient solutions to continue on the path. Many had to innovate or implement new services, others were forced to speed up the process of strategies that were intended to be used on the Internet, and one of them is e-Commerce.
In Mexico, electronic commerce during 2020 grew drastically by 81% compared to 2019, with total sales of 316 million pesos according to the Mexican Association of Online Sales (AMVO). This indicates that companies during this period adapted to e-commerce platforms, this being one of the best decisions because it was one of the ways to sell for a long time.
In this 2021 it is expected that e-commerce will not decrease and 19% of Mexican organizations will join this type of commerce so that it represents a third of their total sales.
Set short, medium and long-term goals for your company with indicators that help you measure its performance, achieving a projection of your business in the future.
If you already know what you want with your business, your reach and audience, it will be easier to develop your e-commerce.
According to what you decided in your business plan, plan what type of products you are going to send, what destinations you want them to arrive at and how you should prepare your packages.
At this point it is important to decide who will be in charge of doing it; Pitic® offers you your customized e-commerce solution, helping your package reach your client.
To create your online store you must take two things into account: the platform where your website will be created depending on your business goals; and you hosting to host your website depending on the size of the site and the scope.
There are many platforms that provide these elements to accessible plans so that your store can develop.
One of the important elements to start your e-Commerce is the structure or categorization of your website (where your store will be). So you can design on a sheet of paper or computer which categories your site will have: the home page, the contacts section, news, among others.
An extra help from this is that you can look at other online stores and take inspiration from them for your e-commerce.
To make a sale, it is important that the payment methods that customers will have are comfortable and secure, so they should be not so complicated options.
Choosing the payment method you must take into account: the audience, your merchandise and costs since these influence the purchase too much.
When your online store is working, it is a matter of the customer seeing your site and choosing the product they want, so you always have to be updating your stock so that your customers see the availability and you can fill it.
It happens that some products are returned by customers because they come with some damage, many of these usually stay there and the investment is lost. So that this does not happen to you, you must have control over your returns and the merchandise that is damaged from the origin, Pitic® also offers the solution you need in this area.
